From Atoyac to Your Cup: The Journey of Our Cherry Jaguar Coffee

What Makes Cherry Jaguar Coffee So Unique?

What truly elevates the flavor profile of our Cherry Jaguar Coffee is its carefully controlled fermentation process. After the coffee cherries are hand-harvested at the peak of ripeness, they undergo a unique fermentation method that is crucial in developing their distinct bright, fruity characteristics.

The process begins with removing the outer pulp of the cherries, revealing the beans inside. The beans are then placed in fermentation tanks, where natural microorganisms interact with the sugars in the beans. This fermentation process, which typically lasts anywhere from 12 to 48 hours, breaks down the sugars and allows the beans to ferment in a way that brings out their natural sweetness and complex flavors. It’s a delicate balance – too much fermentation can lead to over-ripeness, while too little can leave the flavors underdeveloped.

For our Cherry Jaguar Coffee, the goal is to enhance the beans' inherent fruity bright notes, like cherry and blueberry, while maintaining a clean, balanced cup. The controlled fermentation environment ensures that these flavors are extracted and preserved without overpowering the natural qualities of the beans.

The farmers in Atoyac, who have honed this process over generations, use a careful combination of time, temperature, and humidity to ensure the perfect fermentation. This traditional technique, passed down through the ages, blends seamlessly with modern precision to create a flavor profile that’s both unique and refined.

By maintaining a strong relationship with our farming partners and using direct trade, we ensure that these practices are celebrated and that the farmers receive fair compensation for their expertise. The result is a coffee that not only tastes exceptional but also tells the story of a deeply rooted coffee culture..